CASE STUDY
http://transis.com
- Our Role:
- Interface Design
- Technologies:
- Pen, Paper, Adobe Photoshop
- The Challenge:
- Media planning is complex, convoluted, time-sapping work and most of the tools built to facilitate the process do little to diminish the disjointed complexities. Centro created a tool that represents a giant leap away from that misery, but they needed an intuitive, usable, approachable, yet sexy interface for it.
- Our Solution:
- After learning all about their tool, what it did, and how media planning professionals needed to use it, and what it takes to do that job; we got to work. We started from their already well-considered wireframe foundation and designed the interface to be refreshingly simple, yet pleasingly familiar for the pros who would work with it.
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