Case Study
http://publish2.com
- Our Role:
- Logo & Website Design, Usability & UX Consulting
- Technologies:
- Pen & Paper, Adobe Fireworks
- The Challenge:
- Publish2 was a startup that was going to revolutionize how newsrooms and journalists work. This endeavor involved many complexities and the results had to be compelling as well as intuitive for even novice web users.
- Our Solution:
- We first crafted a simple and compelling logo for Publish2. We then worked closely with them in an ongoing, iterative process to achieve an effective application architecture and strong conventions for the many page and mechanism interfaces for this powerful online application.
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