“If you study marketplace evolution, it becomes readily apparent that incumbents typically fail to reinvent their industries. Disney let Pixar do it. United watched as Southwest Airlines ate their lunch. Kodak oblivious to Canon. Why? Because market leaders have an existing paradigm that says business is about competition. And so, they focus on incremental changes in their served markets to stay a step ahead of the competition. They don’t innovate for customers. They tweak their offering to beat the other guy.”
- Tom Asacker, Choose the correct paradigm to shift
