One of our partner agencies, San Francisco-based Fluid, just launched the new website for The North Face; a project on which Unit Interactive played a substantial role. This site represents The North Face’s first foray into eCommerce, where before they did not sell merchandise directly online (rather, they sent you to one of their retailer’s sites).
Fluid’s team, led by Cody Lindley, designed the site and coordinated this enormous project. Our part of the project was to build the xhtml/css for a large portion of the site’s pages, and Unit Interactive principal Angela Conlon did virtually all of those honors.
Working with Cody and his team was a joy and we are thrilled to see the launch of this great-looking site. The site employs some cutting edge functionality and technology implementations, which made the pages buildout veeery interesting. It is certainly a site made for fast connections and fast processors, but the results are really impressive. Screenshots follow after the jump? (more…)
Not long ago 