Archive for the ‘Launch’ Category

Sewanee Environmental Institute

Tuesday, February 2nd, 2010


We’re excited to announce the launch of the Sewanee Environmental Institute this week. This was the first project that we did with Sewanee: The University of the South (and we liked each other so much we’ve done 2 more projects since—coming soon). Here’s the SEI case study.

Sewanee has a magnificent campus and a 13,000 acre domain to surround it, on and around the Cumberland Plateau in Tennessee. That setting is ideal for an environmental institute and SEI was created to take full advantage of the domain as well as the scientific and academic capacity of the university. SEI is groomed to be the most consequential environmental research institute in the South.

We had a wonderful time at Sewanee and we are thrilled to see our design realized for the institute, thanks to the fine development efforts of John Rogerson, Director of Web and Digital Communications at the university (who also managed the project on the university side). The SEI staff, university administration, and the university’s Office of Communications and Marketing staff have all been a joy to work with. We can’t wait until the next project launch!

New on Labs: UniTweets and Unit.licio.us

Tuesday, September 29th, 2009

We’ve been playing with some fun concepts here on the Unit Verse and we needed some new tools for WordPress to get the job done. Staying true to fashion, we’ve released two new plugins over at Unit Labs!

UniTweets

UniTweets is a plugin for WordPress 2.8+ that allows you to integrate one or many Twitter accounts into your WordPress blog. You can have UniTweets save all tweets from an account, or optionally filter tweets by an exact match string; typically this string is a hash-tag. The number of accounts UniTweets checks is unlimited and each account can have its own filter.

UniTweets uses the built-in WordPress cron feature to automate posts, which means your tweets will be checked about once an hour.

Unit.licio.us

Unit.licio.us works along the same principles as UniTweets except that it integrates with Del.icio.us instead of Twitter. As many Del.icio.us accounts as desired can be monitored, and the plugin will add bookmarks as blog posts about once an hour. At present, Unit.licio.us does not have any method for filtering out bookmarks. We plan to add tag filtering at a later date.

Both plugins are totally free and should be up on the WordPres Plugin Repository in the near future. For now they can found exlusively at Unit Labs.

Recent Project Launches

Thursday, September 10th, 2009

We’ve been pretty busy for the past few months and that work has borne fruit with a few cool project launches. So with no further ado, here are some of the things that have been keeping us busy lately.

Peter Schiff / Wiley Publishing

Peter Schiff

For this project, we teamed up with Brickyard Partners to create the official publication and social media home for bestselling author Peter Schiff. We worked primarily with Peter’s publisher, publishing giant Wiley, to create the home for cataloging Peter’s books, television appearances, and speaking engagements.

Peter is quite the force of nature. As it says in his bio, “Schiff is best known for his accurate predictions of the performance of the stock market, commodities, gold and the dollar. He is frequently quoted in major publications such as The Wall St. Journal, Barron’s, The Financial Times, The New York Times, Christian Science Monitor, etc. Schiff also makes regular appearances on television and has been on Squawk Box, Closing Bell, Fox News and other programs and has a weekly radio broadcast as well…” And rumor has it that he’s running for a Senate seat in 2010!

For this project, R.A. Ray did the design and development honors as well as the CMS integration. But his involvement began with consultation on the direction of Peter’s photo shoot for the hero image. That clear direction facilitated the tone that would drive the design effort. R.A. also incorporated a nice touch, allowing the page color scheme to match the book selected on the main page. All in all, this was another very nice project with our friend Howard Mann at Brickyard Partners.

Postal Exam.com

Postal Exam

Postal Account

This project launch represents the culmination of a long-standing relationship and series of projects for a wonderful client. It is simply a plain fact to observe that Postal Exam.com is the class brand in its field. This is all due mostly to the man behind the brand, Tommy Parnell, who knows more about how the postal employment system works than do the folks who run it. Seriously, this is no exaggeration.

This project was also special for the fact that it once again brought us together with the great guys at Vector Media Group, who handled all of the backend programming for the components of this project. For our part, Angela Conlon designed the online test and user account areas, and R.A. Ray did the website redesign and front-end development. The result is a comprehensive resource for information, advice, training products, online practice tests, and overall postal career preparation.

Kids.Woot

Kids.Woot

Our work with Woot continues and they’ve made us an integral part of their ongoing design and development efforts. Following on the heels of our re-launch of their 4 primary sites, we’ve recently helped them prepare and launch Kids.Woot. This represents the fifth property and we are very happy to have been a part of it. Design honors for this one reside with Angela Conlon, who worked closely with the Woot Workshop team to realize this new Woot.

Xomba

Xomba

Xomba is a community site where writers contribute articles and share in the revenues generated by their articles’ pages. It has a thriving, growing community and the articles cover an expansive list of categories.

Though we’d only be tackling the IA and visual design, this project presented some significant challenges. Nathan Ford was responsible for taking them from a stock CMS template to a highly-organized and visually appealing site, while enhancing the site’s brand articulation.

Solid information architecture work was crucial in facilitating the logical and user-friendly organization of an ever-expanding set of article categories. That work had to be translated into a manageable page architecture that also accomplished the other requirements …all within the significant project constraints. That accomplished, we turned things over to the Xomba team to develop and launch the site. Kudos all around.

More on the way

That’s it for now. Several other projects are in the works and nearing launch. So until then…

Our First Product Launch: Unify

Wednesday, August 26th, 2009

After many months of concept, design, programming, and testing, we have at long last launched Unify. This is our first ever product launch and the entire process has been exciting, fun, and very educational.

Sign up for our private beta

Our aim with Unify was to address the fantasy that we all have had at some point in our designer/developer careers: to have a ridiculously-simple-to-implement app that allowed for easy content updates on the page in a browser. We wanted to allow designers with basic HTML/CSS skills the ability to install and implement Unify. We also wanted it to be simple enough to use so that “the church secretary could make content updates to the church website.”

We believe that the results are true to those foundational desires. Unify installs in seconds and requires no database setup, no programming skill, and no special tags or syntax. We purposefully aimed low with the features, working to keep Unify as simple as possible. Even so, we were compelled to add a few features absent from other editing tools.

For instance, Unify has a definition list tool that allows non-technical people to add and edit these tricky lists.

Definition list

Also, we recognized the fact that there is often a need to create duplicates of somewhat complex arrangements of content, like a staff listing with a photo, bio, and other information. We therefore created what we’re calling Unify Repeatables, which allows a non-technical person the ability to drag a new copy of a complex array of content and edit it to create a new entry.

Unify Repeatables

Finally, we wanted Unify to work well with PHP <include> elements. We made it so that if there is an editable area inside of an <include>, an edit to that section would be published wherever that include existed.

It is worth noting also that we built Unify to work well only with properly written HTML. It is not a forgiving tool and not best suited for neophytes or those who lack markup craft skill. For instance, even though some DOCTYPEs allow for unclosed tags, Unify does not. Validation is not a prize, it is a yardstick. Regardless of validation evaluation, unclosed tags are indicative of sloppy programming and can lead to technological compatibility problems. Unify was not built to be a friend of sloppy programming.

Upon reflection, I would highly recommend that every web design agency go through the process of conceiving, designing, building, testing, and launching a product, for the educational experience alone. Merely doing pieces of that process leaves much unlearned and untested. I might point out here that there is also supporting the product …and that is a horse of an entirely different color. We look forward to this continuing educational process.

Project Launch: Brickyard Partners

Thursday, May 28th, 2009

bpsm Last week we were thrilled to launch the Brickyard Partners website. For some time, Howard Mann has been providing varied ideas & execution services under a couple of brand names for the distinct services, and recently he chose to consolidate things under one brand: Brickyard Partners.

Many people know Howard from his widely acclaimed book, Your Business Brickyard. It’s a treasure trove of advice for business owners and a treatise on getting back to the basics. In it, Howard reminds us of the fun we used to have (or could have) running a business and he outlines how to cut the crap and make your business more fun to run. Howard’s experience running a large business (and slogging through the not-so-fun times, and having to find his own way through) has given him clear insights into what can go wrong …and what steps to take to regain the fun and the excellence.

busby In talking with Howard before working with him we found a strong kinship with his philosophy and an affinity for his approach to things. We clicked. Anyway, we’ve worked with Howard on 3 projects thus far and have thoroughly enjoyed all of them. Can’t wait to do more. On this particular project, Angela Conlon did the design wizardry and R.A. Ray worked his magic with some custom scripting and WordPress integration. Go team!

Howard’s ideas & execution have helped many companies find a better way and his lectures and presentations have given countless people the courage and understanding they need to turn things around for themselves. On his new site, he seeks to share the profits of his experience and perhaps create a few ripples in the pond. We were very happy to be a part of launching that effort.

scrnshot

Project Launch: Vector Media Group

Tuesday, March 10th, 2009

Vector Media GroupWe’re excited to announce the relaunch of Vector Media Group this week. This was the second project we’ve done with the guys at Vector and the first time we worked with their primary brand. That brand also underwent realignment in this process, as their agency used to be known as Vector Computer Consulting, but that name no longer described their much-evolved service offering. Here’s the case study.

As a part of that realignment, they chose us to redesign their website to better present their distinctive services and approach, and to put a more appropriate face on their agency’s brand. We’re all thrilled with the results and we here are happy to see our friends’ business expanding and evolving. Unit Interactive has now worked with the guys at Vector on 4 projects for 3 different brands and we hope to do many more. If you need effective search engine marketing or custom CMS development services, you would do well to talk with these guys.

Project Launch: y|Factorial

Tuesday, October 21st, 2008

y|FactorialWe’re excited to announce the relaunch of yfactorial.com this week. This is the second time we’ve worked with Ryan Daigle in designing for his company. This time we redesigned the y|Factorial logo and website to better reflect the company’s expanding service offering, particularly with regard to iPhone app development services.

Unit Interactive accomplished the logo redesign, website redesign, front-end development and scripting, and the ExpressionEngine CMS integration. Working with y|Factorial was a treat, again, and it’s nice to see a friend’s enterprise expand and grow. If you’re in need of iPhone app development or Ruby/Rails Web development, get in touch with y|Factorial .

Partner Project Launch: The North Face

Monday, September 15th, 2008

One of our partner agencies, San Francisco-based Fluid, just launched the new website for The North Face; a project on which Unit Interactive played a substantial role. This site represents The North Face’s first foray into eCommerce, where before they did not sell merchandise directly online (rather, they sent you to one of their retailer’s sites).

Fluid’s team, led by Cody Lindley, designed the site and coordinated this enormous project. Our part of the project was to build the xhtml/css for a large portion of the site’s pages, and Unit Interactive principal Angela Conlon did virtually all of those honors.

Working with Cody and his team was a joy and we are thrilled to see the launch of this great-looking site. The site employs some cutting edge functionality and technology implementations, which made the pages buildout veeery interesting. It is certainly a site made for fast connections and fast processors, but the results are really impressive. Screenshots follow after the jump? (more…)

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