Project Launch: Peeper’s Eyewear Redesign
We’re happy to announce the launch of the redesigned Peeper’s Eyewear site. Peeper’s is a luxury eyewear seller in Dallas and has been in business for over 35 years, the longest in the area. It’s especially known for carrying the highest quality frames and lenses, which they grind themselves.
Peeper’s has a strong desire to work with customers to ensure the best frame has been chosen for the wearer, and to do so, it’s important that the customer makes a call or visits the shop. In a world where online shopping is king, Peeper’s believes the best service revolves around personal interaction. When you visit them, you’ll be guided by experts who know their craft.
For the redesign, we focused on a few major points. Firstly, the contact information had to be very prominent without being obnoxious. As you’ll notice, on every page the phone number is readily available, prompting the user to contact Peeper’s for any questions. The site also needed to give off the same feeling of the Peeper’s store itself. The colors, architectural elements, and size of the shop are all pulled into the design of the website to give a sense of familiarity and comfort. Finally, many of Peeper’s customers use their phones to find the next place to stop while shopping in the Highland Park Village area, so a mobile design was essential.
We’ve enjoyed working with Peeper’s to create a site that matches their brand and passion for high-quality eyewear, and we hope you’ll give them a call the next time you’re in Dallas!