Unit Verse

Project Launch: Because Furman Matters Redesign

• by Angela Conlon 8 months ago
• 2 Comments

We are pleased to announce the redesign launch of Furman University’s “Because Furman Matters” (BFM) campaign website. Furman is one of the country’s leading private liberal arts universities and has received national acclaim for its academic excellence, Engaged Learning program, Division I athletics and campus beauty.

Furman originally launched the BFM campaign in 2007 with a goal of raising $400 million to meet the strategic planning goals for its future. Under its new president, Rod Smolla, the BFM campaign is now in its final $100 million phase and has been reevaluated to best articulate Furman’s unique strengths and opportunities as they look ahead. With new objectives in place, Furman chose Unit to help re-imagine its website to explain the new initiatives, provide feedback on campaign progress and engage potential donors so they feel inspired to join the effort.

For the redesign, we worked closely with their team to focus the site content on four major aspects of the campaign: 1) engaging stories, 2) clear definition of the campaign’s history, 3) defining specific infinitives within the final phase of the campaign, and 4) tracking progress. By defining the right aesthetic experience while incorporating these content considerations, we created a site that allows donors to feel a greater connection to the university.

Our pages to respond to various browser sizes and device widths. Here’s a look at the Progress page on desktop, tablet and mobile:

We’ve greatly enjoyed working alongside the BFM campaign team to create such an important tool for the Furman Development Office as they continue to invest in the future of their students and faculty.