Project Launch: IOMA’s Institute of Finance & Management
We are pleased to announce the launch of IOMA’s Institute of Finance & Management (IOFM). IOMA’s Institute of Finance & Management is the leading source of informational tools and resources for corporate controllers, accounts receivable and accounts payable professionals, and corporate directors of security.
For over a quarter of a century, their newsletters, reference publications, online information services, and conferences have provided authoritative guidance to corporate managers across a wide range of disciplines. But when IOFM and IOMA became one company, new branding and a new website was in order. We worked closely with the IOMA/IOFM team to first establish the new logo and branding guidelines.
Apart from the new branding definition, the primary business goal was to create a new website. The information and strategies from two separate companies and websites had to be thoughtfully combined for the new brand and its new website. The IOMA/IOFM team had a good vision for what the result should be and we worked first with them on the foundational design aspects, including devising a new information architecture and content strategy before delving into the visual design and brand articulation.
One vital business goal was to transform their newsletter product and resources into a subscription service. The webinars, in-depth reports, and online learning modules possess great value and so the business was reshaped to acknowledge the value of the product with a membership and subscription requirement. Here again we worked closely with their team to craft the right sort of experience and design to serve both the business goals and user needs, desires and expectations.
Articles and reports are labeled with icon hints as to whether the item helps with saving time,
saving money, or maintaining compliance…or a combination of these.
Lucky for us, this project gave us the chance to work once again with our friends at Vector Media Group, who did the backend development, utilizing our design and front-end development work. Working with the IOMA/IOFM team was a real pleasure, too, and we’re happy to see the beta launch of our combined efforts helping both their company and the corporate professionals they serve.
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