Project Launch: Xomba Redesign
We are pleased to announce the redesign launch of Xomba, an online writing and social networking community.
The new site not only provides writers with an avenue to publish and make money from their articles, but has created an integrated community where users can easily follow authors they like, interact through messages and forums and compete for their profile ranking and achievements.
With the expansion of features Xomba planned to add to the site, they came to us to redesign their brand and craft an online experience that fit their new approach. Through our discovery process we determined that Xomba wanted to reestablish itself as a fresh, hip writing community that would be intuitive for users of all ages and become a place where budding writers can hone their skills an connect with other writers. After in-depth conversations, we were able to establish the brand and site goals to craft a strategy for accomplishing those goals.
We began the rebranding effort with a logo design that captured a fresh, modern feel with alien-like flourishes to enforce consistent branding with the use of their illustrated mascot, Abmox. The color palette was inspired by the existing color scheme, but uses richer hues and shades to create a clean, contemporary feeling.
Then, with the new branding in place, we approached the initial site design and user experience with sketches, wireframes, and eventually fully-composed comps of the home page, logged-in workspace, and a general article template. These pages were presented to show the overall approach of the site design including content strategy, functionality, layout, colors and basic grid configuration. We chose a light, airy palette so the content would be the star and used bold accents from the logo to provide needed contrast for various features or actions on the site.
Once this initial design direction was approved, we then designed 15 additional page and modal layouts.
Xomba already has a huge membership base and we are thrilled partner with them to create an even cooler place for writers to share their stories and connect to one another. We can’t wait to see growth resulting from Xomba’s initiative and our own efforts to create a place that is not only easy to use, but a place people want to be.
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