Unit Verse

Project Launch: Ringstats

• by Andy 1 year ago
• 2 Comments

We’re happy to announce the launch of Ringstats, an online venue that provides a revolutionary way for boxing, MMA, and Muay Thai fighters, managers, and promoters to connect.

The site allows promoters and managers to search fighter profiles and send requests for event matchups; allows fighters to get exposure and research future opponents; allows promoters to promote their events; and allows anyone to find information on training gyms and upcoming events.

As an active participant in the boxing world, our client came to us with a clear vision for what was needed in these sports’ communities and a good idea of how his service should work. Together we examined the various needs and arrived at the likely solutions and the sorts of interactions that would facilitate these solutions as a simple, cohesive, and effective experience on the site.

Having crafted a clear strategy, we then worked with our client to name the site and create a compelling logo as the foundation for the identity. With the identity established we moved into the site architecture and user experience.

To our great delight, this project allowed us to be reunited with our friends at Vector Media Group, who worked to build the backend account systems and CMS for Ringstats. We each worked directly with our client and, of course, together on the UX functionality and then the integration of Vector’s work with our own. As usual, our teamwork with VMG was seamless and successful. What a pleasure.

Our contribution was not limited to design and user experience, but extended into content strategy, as well as the operational and functional strategy of the business. Here, our experience in concept-to-launch-to-promotion of online products proved effective. In the end both we and our client were confident in the choices made regarding the practical operation of the site, the business, and management of the content.

In our view, this project was an example of the ideal marriage of a good idea with a clear strategy and an unreserved investment of mutual trust in all parties. Have a look at the final result at Ringstats.com.