What competition? As owner/partner of Unit Interactive I have no idea who my competitors are.
I have no idea how to compete against anyone in my industry. I have never once thought about how to outposition, outflank, or outdo any other design agency, designer, or developer. I have never thought about competing or beating or winning. I think about my clients. I think about our projects. I think about how to make this app better or how to make this interface more intuitive or interesting or useful, or how to better present some sort of content. I think about how best to help my clients to accomplish their competitive goals.
I never think about how to beat my professional peers. I enjoy my professional peers.
I do think quite a lot about how to work with other agencies on some of the really great projects that come our way. I do think how to better serve potential clients who inquire after our services when it becomes clear that they need the kinds of services at which we are not expert. I often tell clients and potential clients, “We’re not your best resource for this one component of the project, but these guys (insert other agency name here) can really rock that stuff, and we enjoy working with them.” As a result, we have many happy and satisfied clients and several wonderful relationships with awesome professionals at other agencies.
Maybe I’m missing something, but I simply don’t know how to compete against anyone in my profession. I’m pretty sure I don’t need to know.