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Archive for April, 2010
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Friday, April 30th, 2010Launch: Elisa Zied.com
Thursday, April 29th, 2010We’re excited to announce the launch of Elisa Zied.com. Through her work as a nutrition consultant, author, writer, and spokesperson, Elisa Zied has become a familiar, well-respected source for nutrition, diet, and lifestyle information. We were thrilled to get to work with her to redesign and build her website and blog.
Elisa is a delightful person and was a joy to work with. It’s no wonder she is so very popular in nutrition circles, as a TV guest, and at speaking engagements. In addition to Elisa, on this project we had the pleasure once again of working with Howard Mann of Brickyard Partners. Howard is an expert at, among other things, helping folks to define their objectives and then mapping out the course of action in detail. So when he and Elisa came to us, they had a clear idea of what was to be done and what the results should be.
Like most of our projects, this one was a team effort; as the design and front-end development reins for this project were taken by Angela Conlon while R.A. Ray accomplished the CMS integration, content population, and launch.
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Tuesday, April 27th, 2010Only 2 days left to lock in Unify at $16 per license! Details here: http://bit.ly/90y7ec
The Analog Notepads of Unit Interactive
Tuesday, April 20th, 2010The notepads and other devices used for recording project info are peculiar to individual designers’ preference. It’s not uncommon for these tools to almost be considered sacred artifacts to one degree or another. Having touched on this fact recently in the Unit offices, we thought it might be interesting to share our folks’ thoughts and provide a few glimpses into our respective tools.
Angela Conlon
“I really like the format of the Action Book for large projects because it allows me to outline what I need to accomplish on the same page with my sketches. I don’t exactly use it as the designer intended, opting to use the ‘action steps’ for my project bullet points instead. I also appreciate having a book devoted to all my large project sketches I can look back on for inspiration. For smaller projects or quick detail brainstorming, I opt to use a legal pad where I have the rest of my notes for that particular project, but I use it in much the same way: sketches with bullet points and notes.”
Angela’s Behance Action Book
R.A. Ray
“My main analog tools are a single legal pad and a Uni-ball Vision pen (my second in three years). On the lined paper of the legal pad I take all of my meeting notes, jot down quick ideas, do complex mathematical computations and even any sketching that I find necessary.
R.A.’s sketches and calculations on legal pad sheets
Project and meeting notes
“My other auxiliary tool is a magnetic whiteboard that is mounted with Velcro so I can move it anywhere I need it to be. Portability and the freedom to destroy (throw away/erase) are essential for my process. The more comfortable I feel making mistakes, the more I will use a system. Photoshop™ is really my sketch tool of choice. I <3 History and Snapshots.”
R.A.’s ever-essential portable whiteboard
Nathan Ford
“Primary and most handy in my intricate system of lo-tech planning/sketching devices is my tiny notepad. It goes where I go and serves as a back-up memory for to-do items so my brains can think on the more creative bits. Less frequently used, but more strategic in nature, college-ruled, 8.5”x11” notepads serve useful purposes for app development and meeting notes. Least frequently used, but possibly the most devastating weapon in my arsenal, is a pad of tracing paper. That’s where the magic happens (this is for Cribs, right?). All of this eventually winds up in my highly sophisticated, laboriously indexed library of manila folders. The details of which are, perhaps, for another post?”
Nathan’s “memory” pad
Yes, that is a hand written change-log for Unify
Andy Rutledge
“I, too, like to use a Behance Action Book for grouping brief bulleted notes with thumbnail and concept sketches to provide a good conceptual snapshot for some phases of project work. The only problem with this is that I’m hesitant to use the Action Book after capturing that initial snapshot because I tend to work in a pretty messy manner. It seems a shame to mess up the cool pages of that notebook. So most of my work is accomplished with the help of plain ol’ white legal pads. Lots of ‘em, actually.
Andy’s complement of analog devices
“It’s on these plain lined notepads that I record most of the project info and the river of thumbnail sketches before and during the computer tools’ work. And because I spend time most days on the phone with potential clients, I have to have a ready stack of notepads at hand.”
The ready stack of notepads
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So how do you use your analog notepads?
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Monday, April 19th, 2010Only 10 days left to qualify for special Unify pricing: http://bit.ly/90y7ec Get Unify at $16 per license for a whole year!
Competition?
Friday, April 16th, 2010What competition? As owner/partner of Unit Interactive I have no idea who my competitors are.
I have no idea how to compete against anyone in my industry. I have never once thought about how to outposition, outflank, or outdo any other design agency, designer, or developer. I have never thought about competing or beating or winning. I think about my clients. I think about our projects. I think about how to make this app better or how to make this interface more intuitive or interesting or useful, or how to better present some sort of content. I think about how best to help my clients to accomplish their competitive goals.
I never think about how to beat my professional peers. I enjoy my professional peers.
I do think quite a lot about how to work with other agencies on some of the really great projects that come our way. I do think how to better serve potential clients who inquire after our services when it becomes clear that they need the kinds of services at which we are not expert. I often tell clients and potential clients, “We’re not your best resource for this one component of the project, but these guys (insert other agency name here) can really rock that stuff, and we enjoy working with them.” As a result, we have many happy and satisfied clients and several wonderful relationships with awesome professionals at other agencies.
Maybe I’m missing something, but I simply don’t know how to compete against anyone in my profession. I’m pretty sure I don’t need to know.
Nathan’s Anniversary
Thursday, April 15th, 2010Two years ago today…yes, on April 15th—tax day 2008…Nathan Ford came to work with us at Unit Interactive. Nathan was the first ever employee that Angela and I hired for our company, after months of searching for the right sort of person to add to our growing little enterprise. Nathan was, indeed, the right sort of person.

Nathan hard at, er…work.
While here at Unit, Nathan has been the primary force behind our content editor, Unify and he’s also built helpful little apps like the UniTip and Unit PNG Fix, that have made life easier for thousands of designers and developers all over the world.
As a designer, Nathan has crafted websites (design and development) for folks like Milestone Documents and John DeGroote, and has done lots of work for Woot, including the redesigned shirt.woot reckoning page. Nathan was also the designer and developer of the Just Made My Day site.
We’re very happy that Nathan joined us and we’re especially happy that two years later he’s still doing his thing with us here at Unit. Happy 2nd anniversary, Nathan!
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Wednesday, April 7th, 2010Right now: lock in the price of Unify at just $16 per license for an entire year – http://bit.ly/90y7ec









