The myth of the page fold: evidence from user testing
Maybe point your clients this direction.
Other posts in "del"
- “Better Font Stacks” now available in Belorussian (translation by Patricia Clausnitzer)
- Hartmut Esslinger says what we’ve been saying for years.
- Victorian Infographics
- Not Sure What to Eat for Lunch?
- Smart Product Packaging
- Australian Financial Review
- MotionGraphics
- Left vs Right
- The design of Gourmet magazine
- A walk in the woods can make you a better designer
- 2012 London Olympic pictograms
- Neuromarketing » Brain Fight: Who’s the Decider?
- Umberto Eco: The lost art of handwriting
- Whateverist nomads thinking in snippets
- Personas | Metropath(ologies)
- Judge your Clients by the Three F Rule
- Writing snail-mail?
- How Different Groups Spend Their Day – Interactive Graphic – NYTimes.com
- Wireframe Magnets
- Writing Microcopy
- 5 Ways To Get Paid Faster
- 60 Years of German Democracy
- “Why am I here?”
- Bing Logo
- Social Media T-shirt
- Of Brands and Commodities
- In space, no one can hear you kern
- My Dad’s New Phone
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