Eyes on the ball, not the other team
“If you study marketplace evolution, it becomes readily apparent that incumbents typically fail to reinvent their industries. Disney let Pixar do it. United watched as Southwest Airlines ate their lunch. Kodak oblivious to Canon. Why? Because market leaders have an existing paradigm that says business is about competition. And so, they focus on incremental changes in their served markets to stay a step ahead of the competition. They don’t innovate for customers. They tweak their offering to beat the other guy.”
- Tom Asacker, Choose the correct paradigm to shift
Other posts in "business"
- We’re Looking for a JS Developer
- We Welcome Ryan Downie to Unit Interactive
- Published: Interference
- Wanna Work at Unit?
- White Labeling Unify
- Working with Multiple Agencies
- User-Centric Pricing
- Your Clients Are Not Stupid
- Irony
- Competition?
- Nathan’s Anniversary
- One-Time Licensing Fees Empower Design
- RFP Theatre
- Our 2009 Annual Report
- We’re Saying It Again
- Projects to Kick Off 2010
- The Sum of All Choices
- Fire Your Account Team
- Protect your hard drive from Dokken. Wait …huh?
- One Bad Ad Ruins It for All Advertisers
- Nearly 100 More Leads per Day
- ABSOLUT World Makes Kindness the New Currency
- New Unitard: Welcome R.A. Ray!
- How Not to Inquire
- We Refuse
- Under the Table
- Same Content, More Eyeballs
- Publish2 in the NY Times
- Is the Pricing Right?
- …So we’ll know them by their limping
- International Affairs
- Paid Search Follies
Comments (1)
There’s another aspect — market leaders who are asleep at the switch frequently fail to grasp the marketplace’s ability to redefine them when their brand or marketing starts to weaken. United is suffering this, at the hands of new media like YouTube and Twitter:
http://www.ex-united.com/united-airlines/guitars-a-good-story-drowns-a-missing-message/
In the case of Southwest, it is now “mature” enough that it is being “lapped” by jetBlue, whose winning formula wraps innovation with engagement, relationships, and leadership:
http://www.ex-united.com/southwest-airlines/jetblue-relationships-leadership-innovation2/
Your Comment