Archive for August, 2009

Our First Product Launch: Unify

Wednesday, August 26th, 2009

After many months of concept, design, programming, and testing, we have at long last launched Unify. This is our first ever product launch and the entire process has been exciting, fun, and very educational.

Sign up for our private beta

Our aim with Unify was to address the fantasy that we all have had at some point in our designer/developer careers: to have a ridiculously-simple-to-implement app that allowed for easy content updates on the page in a browser. We wanted to allow designers with basic HTML/CSS skills the ability to install and implement Unify. We also wanted it to be simple enough to use so that “the church secretary could make content updates to the church website.”

We believe that the results are true to those foundational desires. Unify installs in seconds and requires no database setup, no programming skill, and no special tags or syntax. We purposefully aimed low with the features, working to keep Unify as simple as possible. Even so, we were compelled to add a few features absent from other editing tools.

For instance, Unify has a definition list tool that allows non-technical people to add and edit these tricky lists.

Definition list

Also, we recognized the fact that there is often a need to create duplicates of somewhat complex arrangements of content, like a staff listing with a photo, bio, and other information. We therefore created what we’re calling Unify Repeatables, which allows a non-technical person the ability to drag a new copy of a complex array of content and edit it to create a new entry.

Unify Repeatables

Finally, we wanted Unify to work well with PHP <include> elements. We made it so that if there is an editable area inside of an <include>, an edit to that section would be published wherever that include existed.

It is worth noting also that we built Unify to work well only with properly written HTML. It is not a forgiving tool and not best suited for neophytes or those who lack markup craft skill. For instance, even though some DOCTYPEs allow for unclosed tags, Unify does not. Validation is not a prize, it is a yardstick. Regardless of validation evaluation, unclosed tags are indicative of sloppy programming and can lead to technological compatibility problems. Unify was not built to be a friend of sloppy programming.

Upon reflection, I would highly recommend that every web design agency go through the process of conceiving, designing, building, testing, and launching a product, for the educational experience alone. Merely doing pieces of that process leaves much unlearned and untested. I might point out here that there is also supporting the product …and that is a horse of an entirely different color. We look forward to this continuing educational process.

Personas | Metropath(ologies)

Wednesday, August 19th, 2009

Calculate your online persona.

Judge your Clients by the Three F Rule

Saturday, August 8th, 2009

The three words represent the three key traits of working for a client.

Writing snail-mail?

Friday, August 7th, 2009

Fun, graphical letterpress stationery

One Bad Ad Ruins It for All Advertisers

Thursday, August 6th, 2009

I noticed something this morning with my online reading behavior that is probably not unique and it brings up an interesting issue regarding on-page marketing. Whenever I’m on a newspaper or magazine website or blog trying to read an article and there is an animated ad on the page, I become instantly annoyed as it distracts me from what I’m trying to do (read). Instead of doing what advertisers want me to do—have a look at the animated ad and perhaps become interested—I merely click my Readability tool to get rid of everything except the article text and images.

One result of this action is that I now have a pleasant reading experience, free from visual distractions. Another result is that all of the ads on the page disappear. In essence, one intolerably distracting animated ad spoils the chances for it and every other advertiser on the page. I will see none of the ads and be exposed to none of the sales pitches, offers, announcements, branding, or other attempts to capture my attention or sway my interest. And yet advertisers are paying good money that has now been wasted …all because of one idiotic animated ad.

I think this poses an interesting and perhaps grave issue for advertisers and publications. If I’m not alone in my preference to consume articles without visual/animated distraction (and I’m not), there’s a lot of money being flushed down the toilet by advertisers. If your ad appears on a page that also has animated ads, you’re likely wasting much of your advertising dollars. If you’re a publication owner and your serve up animated ads on your pages, you’re rendering a certain percentage of your other advertisers’ chances moot.

If I were a merchant purchasing ads in online publications, I would demand that no animated ads appear on the pages where my ads appear. Or I would take my marketing budget elsewhere.

How Different Groups Spend Their Day – Interactive Graphic – NYTimes.com

Wednesday, August 5th, 2009

Awesome stuff.

Mad Men Destroyed Our Culture

Tuesday, August 4th, 2009

Craig Ferguson on how Madison Ave. ad execs destroyed our culture. Hard to argue with!

Friggin’ ad people.

Via

The Beauty of the Pentatonic Scale

Monday, August 3rd, 2009

Bobby McFerrin is one of my favorite entertainers of all time. He knows how to convey and infect others with “happy” as well as anyone on earth. That is a worthy talent and skill. Here Bobby allows the audience members to show off their intuitive knowledge of the pentatonic scale in creating a beautiful duet with him. Greatness.

World Science Festival 2009: Bobby McFerrin Demonstrates the Power of the Pentatonic Scale from World Science Festival on Vimeo.

Via

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