Odd Brand Placement
An interesting bit of oddness in magazines this week. One of our clients, Woot.com, was featured in a Maximum PC magazine article about Microsoft’s Internet Explorer 8. Interesting to note that the Woot website is not a site that requires the use of IE8’s august “Compatibility View” function. Can’t imagine why they picked Woot as the example here. At seeing this, Woot’s creative director Dave Rutledge said:
“We wholeheartedly support use of screenshots of our site as the lorem-ipsum of demonstrating and discussing any browser features or functionality, regardless of how irrelevant or tenuous the connection is.”
Fun times.
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