I have no idea what this has to do with vodka, but ABSOLUT vodka’s “In an ABSOLUT World” campaign results in a gem of an ad spot, where kindness is currency. Good one, guys. Via Adrants.
Archive for April, 2009
ABSOLUT World Makes Kindness the New Currency
Thursday, April 30th, 2009Why is the web great for everything except fonts?
Wednesday, April 22nd, 2009What is with the half-broken, difficult, problematic, proprietary, buggy, near-unworkable, and otherwise unsatisfactory solutions we’re presented with for rendering fonts beyond the chosen few web-safe fonts? Seriously, with all of the magical, amazing, and near-miraculous innovations that developers bring to the web in other quarters, why is it that basic specialized font rendering is somehow beyond everyone?
As a developer I want to be able to simply place copy in a <p> tag or <h2> or <li> or any other appropriate text markup and have it render in the font I prescribe. I don’t want it to render as an image and I don’t want to have to adjust and readjust my CSS to accommodate the buggy results. I don’t want to have to worry about line breaks or dimension or anything else that is non-contextual. I just want text to behave like text. Period.
As a consumer I want to see things the way the designer/developer intended me to see them …unless I want to override that default presentation according to my preference. And I don’t want your buggy, shoddy, broken font rendering solution to get in my way. Ever.
Here’s a challenge for developers: Create the tool or technology that allows for what I’m describing here. Do it right; no hackery and no buggy, whimsical results. Maybe even demand that people purchase your solution. You will have earned that reward. Do this very soon. Stop making everything else until this one job is accomplished, for this is too basic a problem to leave unattended.
Just get it frickin done. Is this really too much to ask?
UPDATE:
What he said: http://tinyurl.com/cyexkk