Project Launch: Vector Media Group
We’re excited to announce the relaunch of Vector Media Group this week. This was the second project we’ve done with the guys at Vector and the first time we worked with their primary brand. That brand also underwent realignment in this process, as their agency used to be known as Vector Computer Consulting, but that name no longer described their much-evolved service offering. Here’s the case study.
As a part of that realignment, they chose us to redesign their website to better present their distinctive services and approach, and to put a more appropriate face on their agency’s brand. We’re all thrilled with the results and we here are happy to see our friends’ business expanding and evolving. Unit Interactive has now worked with the guys at Vector on 4 projects for 3 different brands and we hope to do many more. If you need effective search engine marketing or custom CMS development services, you would do well to talk with these guys.
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Comments (7)
My personal, completely unbiased opinion is that this is your best work yet.
(PS Thanks for the write-up!).
Ha, thanks Matt. You may be right!
Looks like a very satisfied and happy client! That alone says something about working with you. Especially that the result really is neat!
I think that many designers could learn from practically each and every design of yours. Here, apart from the obvious, vibrant elements, you got many small, but important details right. The grid, those link hover effects, that generous padding in form fields… Really neat, usable, and eye-pleasing!
IMO, the original tagline was waaaaay better than the current one, though. Actually, I noticed it when I wanted to post the site’s URL to my colleague, as an example of a very good tagline, which tells the users much about the company. But now I see that it was changed to a marketing-driven, good sounding, but not very meaningful and pretty useless one.
It’s designed as one of the first elements that the users notices, and that’s good. But now, when you read the tagline and the first sentence (to the first comma) of the text below, you don’t even know the basic info about Vector. I think that “online marketing” was the key-phrase and shouldn’t be dropped.
So unless Vector had a real point in this change, I don’t think it was a good change.
Hi Bartek,
Thanks for the response. I am a co-founder of Vector and appreciate the feedback. Unit, please feel free to remove this if you’d prefer it wasn’t in your blog comments.
We also really liked the original tagline. The problem with it is that a significant portion of our business/offering is development, and the “We make online marketing look simple” tagline would more than likely have made any development-oriented visitors immediately exit, believing we couldn’t satisfy their need.
The more generic tagline, while less specific, will hopefully encourage people to look into our specific services pages to get more information about what they’re interested in.
That said, we’re of course always tweaking and I’d be happy to hear any suggestions you have. Feel free to contact me directly if you’d like.
(I’m hoping you’re checking back for responses, because no website is attached to your comment!).
Sincerely,
Matt
Vector Media Group
Just wanted to say, lovely design! I love those vibrant colors. I was actually kind of disappointed I couldn’t check out the yellow scheme under the client menu pages. Very pretty!
@Matt:
I see. I think that many companies (including the ones I am or had been connected to) have a very similar problem. How to make a tagline that is both conrete and generic enough ? It’s quite difficult and I really doubt I could help you out in this case — my English is just not good enough for me to be a copywriter :) (it’s not my native language).
The problem is that a good tagline should also be short. You don’t have much space there on your site, but that’s actually good, because it’ll prevent you from creating a lengthy tagline that no one will fully read.
The best one that comes to my mind is something like “Online marketing & code made simple”. Short and starts with some concrete info, but does it make any sense to you?
Generic taglines have a problem: when somebody enters a company’s website and after a few seconds has no idea about what the company actually does, he may just leave and never get to check your services.
Yeah, it’s really easy to complain that something is too … or not enough …, but it’s much harder to make it better. I guess that under some contraints, it may not be possible at all. I’d be really happy if I could create one single tagline, that I would be 100% satisfied with. As of yet, it hasn’t happened :).
Anyhow, your site is so cool that it’s a real fun just to explore it. I actually visited all the subpages just to check what they’re all about and how they’re designed. The color palette is really original and cool. The site is so fresh and good looking. Andy & co nailed it.
@Bartek: interesting thoughts, thanks for sharing. As a point of clarification, it was Nathan who rocked this design. I was just a bystander. ;-)
Andy
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