Some people just have a knack for effectively participating in the conversation that is the Web. John DeGroote is one of them. He’s just doing it right. John is a litigation attorney and dispute resolution specialist who is keen to share his perspectives on settlement negotiation with people online (hence the name of his blog).
Now, I’m not a settlement litigator and I’m not currently in need of negotiation advice, but I find his posts compelling and I think he’s got a great little newsletter …in an era when newsletters are made almost obsolete by blogs. In John’s case, however, his newsletter is effective in sparking my interest and engaging my curiosity (note: his is an email newsletter, but he’s posted this one online to give people a peek at what they’re missing if they don’t subscribe). John always writes with a voice that connects strongly and his newsletter expresses things that are relevant to his topical context and people’s curiosity about what’s coming next on his blog.
Having spent hours with John, I can attest to the fact that he is exactly who you “see” on his blog. He’s effective at delivering his genuine personality online. In short, they guy delivers: excellent content on a regular basis, written in a compelling and natural voice. He even dares to share what’s coming soon—whetting appetites. Folks wanting to learn how to effectively (and honestly) conduct an online conversation with people would do well to study Settlement Perspectives. This is how you do it, folks.