This week, Brain Pickings has a cool feature on their top 5 pickes for innovations in bike culture. The post features products, bike-centric infrastructure, and a not-yet-made concept for making cyclists safer. As a cyclist myself I’m particularly enamored of these references. But I’m particularly struck by what examples like these illustrate.
Any endeavor can benefit from the applied interest and innovative thinking that designers can bring. Imagine any hobby, indeed any element of culture or human activity and you’ve got a candidate for reimagination through the lens of effective design. Simple designed reinterpretations can add a bit of safety, coolness, style, facility, or just plain common sense to any of the things people spend time doing. It helps when your design reimagination is applied to something you enjoy or love.
What do you enjoy? What do you love? How can it be made nicer with a bit of design reimagination?