Unit Verse

Define Design

• by Andy 3 years ago
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A static definition for graphic design is a non sequitur. That which graphic design creates is something that does not exist until a person or group interacts with it. Just as music that goes unheard has no meaning or impact; it otherwise does not exist and has no definition. At the moment someone experiences or interacts with design, the design exists. At that moment there is good design or bad design, and the definition, context, and experience for each differ greatly. This is why there can be no consummate definition of our work, and why graphic design can never be a commodity. Those who regard graphic design as a commodity are unknowingly referring to something else.

As designers, the results of our work are not found on the page or on the screen. That is where the artefact lies, but not the design result. The design result is found in the perception, consciousness, and experience of the viewer or user. The design result is found in the facility or failings our work eventuates. Observing the artefact of our work, it can be evaluated according to criteria, but design must be evaluated according to what happens next; after that artefact gives us a shove and compels consciousness into motion.