Is the Pricing Right?
This week our own Nathan Ford published a cutting essay on website design pricing approach, and how some agencies’ pricing amounts to little more than looting. Among other things, Nathan notes that some agencies and individuals rely on the fog of understanding surrounding Web technology production to artificially and unscrupulously inflate project pricing in order to find the maximum a client will agree to pay.
“?A price that is based on anything other than an honest appraisal of efforts, though, and extorted from the uninformed by means of shady, smoke-and-mirrors tactics, should not be misconstrued as mere capitalistic gains. By all definitions, that’s thievery.”
These issues are worthy of examination and reexamination in the interest of individual professionalism and industry health. Whether you’re a freelancer or an agency designer or owner, I highly recommend reading Nathan’s essay and then devoting some time to reflection.
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