Unit Verse

…So we’ll know them by their limping

• by Andy 3 years ago
• 1 Comment

I reference this backhanded Irish blessing with respect to irresponsibly run companies. You can often spot them these days on the Web. They’re the ones with websites that are poorly designed, choked with words for words’ sake, overrun by intra-site links, and have huge blocks of link-bait copy (often on every page). Poorly run companies have all of this on their websites instead of well-designed, informative content and a valid business model.

Link bait is not a business model and consumers should avoid these sorts of irresponsibly-run companies. Luckily, we have their telltale footprint to guide us in this matter. It is as if the old Irish wish has been adapted for our use and answered in some measure:

May those who love us love us.
And those that don’t love us,
May God turn their hearts.
And if He doesn’t turn their hearts,
May he turn their ankles,
So we’ll know them by their limping

If you apply this wish toward businesses we should and should not patronize, there certainly are a lot of turned ankles out there on the Web. You will know them by their limping.