Creating Great Online Experiences
There’s a great post over at the UIE Blog about designing for user expectations. A designer asked the UIE folks where users generally expect to find the login box on a Web page. Jared rightly saw this as an interesting conundrum and, as usual, made an interesting and valuable study out of it.
The article has some excellent examples for comparison as well as worthwhile data from case studies. And he leaves us with this astute observation: “When creating great experiences, it’s not so much about doing what users expect. Instead, it’s about creating a design that clearly meets their needs at the instant they need it.” Indeed! Read the article.
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